What does the AI Visibility Scorecard measure?

The scorecard evaluates five categories: (1) Technical SEO — page speed, mobile-friendliness, HTTPS, and crawlability; (2) Structured Data — Schema.org markup that helps AI engines understand your content; (3) Authority Signals — backlinks, brand mentions, and citations in trusted sources; (4) Content Quality — clarity, E-E-A-T signals, and answer-first writing; and (5) AI Readiness — entity recognition, knowledge panel presence, and brand consistency across the web.

Is the AI Visibility Scorecard free?

Yes. The AI Visibility Scorecard is completely free. Your score, band rating, key findings, and highest-impact fix appear with no sign-up at all, and entering your email unlocks the full prioritised fix list and the complete signal breakdown. There is no credit card and no payment at any point.

How long does the report take?

Your report is generated on the spot. After you submit your URL the analysis runs live and your personalised report appears on screen, typically within about a minute.

AI Visibility Scorecard

Q: What is AI visibility?

AI visibility is how often and how accurately AI search engines — including ChatGPT, Claude, Gemini, and Perplexity — include your business when answering questions related to your industry. Businesses with high AI visibility are cited, recommended, and linked to by AI tools; those with low AI visibility are effectively invisible to the growing share of users who search via AI rather than Google.

Q: How does the AI Visibility Scorecard work?

Enter your website URL and our system analyses your site across 30+ signals covering technical SEO, structured data, authority, content quality, and AI-readiness. You receive your score out of 100, a band rating (Early Stage through to Leading), your key findings, and your single highest-impact fix on screen in about a minute, with no sign-up. Entering your email on the report unlocks the full prioritised fix list and the complete signal breakdown, also free.

How visible is your organisation to AI search engines?

AI visibility measures how often ChatGPT, Claude, Gemini, and Perplexity cite your business when answering questions in your industry. Enter your URL below and receive a free score out of 100 in about a minute, no sign-up required. Your email unlocks the full prioritised fix list.

How does the AI Visibility Scorecard work?

1
Enter your website URL
Type in your website URL. Your free score appears with no sign-up; your email is only asked for if you want to unlock the full fix list.
2
We analyse your site
Our system checks 30+ signals across technical SEO, structured data, content quality, authority, and AI-readiness — the factors that determine whether AI engines cite your business.
3
View your personalised report
In about a minute your report appears on screen with your score out of 100, a band rating from Early Stage to Leading, your key findings, and your highest-impact fix. Enter your email on the report to unlock the full prioritised fix list and the complete signal breakdown.

What does AI visibility actually mean?

When someone asks ChatGPT “who are the best engineering consultants in Newcastle?” or Perplexity “what software does a logistics company need?”, the AI draws on what it has learned about businesses, websites, and their authority online. Businesses that have structured their web presence correctly get named. Those that haven't are overlooked — regardless of how good their actual product or service is.

AI visibility is not just SEO by another name. It includes signals like entity recognition (does the AI “know” your business as a real entity?), structured data quality, the clarity of your content, the authority of sites that link to or mention you, and whether your website gives AI models enough context to describe what you do accurately.

What does the scorecard measure?

The scorecard evaluates five categories, each contributing to your overall score out of 100:

Technical SEO
Page speed, HTTPS, mobile-friendliness, crawlability, and indexability.
Structured Data
Schema.org markup that tells AI engines exactly what your organisation, services, and content are about.
Authority Signals
External links, brand mentions, citations in trusted sources, and knowledge panel presence.
Content Quality
Clarity, answer-first writing, E-E-A-T signals, and content structure that AI models can parse.
AI Readiness
Entity recognition, brand consistency, and optimisation for generative and answer-engine results.

Frequently asked questions

What is AI visibility?+

AI visibility is how often and how accurately AI search tools — ChatGPT, Claude, Gemini, Perplexity — include your business when answering questions in your industry. It is the next evolution of SEO, and businesses that optimise for it now will have a significant advantage as AI-assisted search becomes the dominant way people find products and services.

Why does AI visibility matter for my business?+

Studies suggest that a growing proportion of online searches are now handled by AI tools that synthesise answers rather than return a list of links. If your business is not structured, cited, or recognised by these systems, you are invisible to those users — even if you rank well on Google.

How long does the scorecard take?+

About a minute. Submit your URL and the analysis runs live; your personalised scorecard appears on screen as soon as it is done.

Is this really free?+

Yes, completely free. Your score appears with no sign-up at all, and your email unlocks the full fix list. No credit card, no trial period, no catch. Integrated AI offers the scorecard as a practical starting point for businesses exploring their AI visibility.

About this tool

The AI Visibility Scorecard is built and maintained by Integrated AI, an AI consultancy based in Newcastle, New South Wales. Integrated AI works with industrial businesses — in manufacturing, construction, engineering, resources, and logistics — to assess AI readiness, develop adoption strategy, and build capability across operations, data, and people.

The scorecard was developed by Marnie Davey, founder of Integrated AI and a graduate of Deakin University's Graduate Certificate in Artificial Intelligence in Business. The scoring methodology reflects current best practice in answer engine optimisation (AEO) and generative engine optimisation (GEO) as at mid-2025.

ABN 56 600 055 285 · Newcastle NSW 2300 · integratedai.com.au